It took me a couple of weeks to finish the first draft of the chapter, then it was reviewed for the first time. Vitaly gave some nice feedback about where I could go into a little more detail (he is always thirsty for more knowledge), so I did. After the second review, there wasn’t much to edit anymore.

In the foreword to the gorgeous new book Start Me Up!: New Branding for Businesses, from Gestalten, designer Anna Sinofzika mentions of the idea of a “curator-consumer.” You’re likely familiar with this type of shopper (heck, in some form or another you.